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Croct stands out for its intuitive and affordable pricing to advanced personalization and AB testing.

Run multiple content variations and AB tests without worrying about performance issues.

Close the data-to-action loop with an integrated personalization and analytics solution.

Get a detailed comparison

Both Croct and Optimizely offer robust solutions for AB testing and personalization, but they cater to different needs and priorities. Optimizely excels in complex, enterprise-level environments with a wide range of features, while Croct stands out for its intuitive and cost-effective approach to advanced personalization for medium to large businesses.

See comparison guide

High performer on G2 across 4 categories

Rated as a high performer in Headless CMS, Personalization, AB testing, and Component CMS categories.

Easiest to implement according to G2

Ranked #1 headless CMS for personalization and the easiest Component CMS to implement in the market, with the shortest implementation time.

Best support according to G2

Recognized as the highest CMS for ease of doing business, outstanding support, and likelihood to recommend.

"Croct is an efficient customization tool. One of the best features is the ability to create slots, which makes implementation and testing much faster. While initial setup needs some dev time, the long-term benefits far outweigh this effort."

Testimonials

Aline Gonçalves

• CRO Tech Lead at Media.Monks "Simplicity and ease. These are the main differentials we found when we chose Croct as a partner to help us customize and offer a differentiated experience throughout the trajectory of our customers!"

Luciano Pastuch

• Growth Engineering Manager at Contabilizei "Being a Croct partner means having agility and innovation in all processes. Nowadays, I can't think of UI/UX trends without remembering them. We have been partners for a reasonable amount of time, and I take Croct with me wherever I go."

Pedro Saggioro

• Marketing Coordinator at Iszi "Croct is a great partner of the Parque Bondinho Pão de Açúcar and has brought significant solutions to our digital marketing efforts. Today, we are able to have a more accurate understanding of our customers and achieve better results in online sales."

Herbert Salles

• Digital Marketing at Bondinho "The fact that we practically don't rely on developers has given us great agility, now we can upload personalizations 5x faster. The personalization loads in milliseconds, there's no flick with Croct. And the segmentation works perfectly, I'm a fan of the tool."

Caio Dimas

• Senior CRO analyst at Corebiz "Croct lets you create personalized website experiences based on user navigation. Speaking of e-commerce, we can direct the user to the right path based on previous visits. The personalization tool is powerful and easy to implement and use."

Denner Gomes

• Tech Lead at Hering "The most undeniable result with Croct is the conversion increase (we reached values that, without this kind of tool, would be very hard to reach). Croct also offers detailed insights into user journeys, helping to provide a better overall experience."

Paulla Polidori

• Product Manager at Creditas "The product has been pivotal in addressing a major challenge at Cobli, enhancing our capabilities in personalization. Its intuitive design and powerful features allow us to efficiently experiment and tailor pages at a much faster rate than previously possible."

Gustavo Scholl

• Marketing Coordinator at Cobli "Croct is a robust tool that enables tests we can't run on other platforms in the market. It simplifies test creation and implementation even on websites with legacy systems and complex integrations, while ensuring reliable result analysis."

Kadu Yanki

• Product Designer at SmartFit "Croct is the best website manager! It lets me personalize my site without coding, with real-time updates and an intuitive interface for quick, efficient changes. Its robust analytics provide valuable insights to optimize user experience and engagement."

Augusto Santos

• Digital Channels and Growth at Caixa "With Croct, I have the autonomy to run tests that previously required developer involvement. Some time ago, we needed to change a banner at the last minute. Thanks to Croct, we were able to execute this within minutes."

Bruna Bazan

• Creative Leader at Corpay "Croct's comprehensive documentation and flexible implementation empower us to create dynamic, personalized user experiences, significantly enhancing our platform's engagement and seamlessly fitting into our QA workflows."

Tina Chen

• Senior Software Engineer at NerdWallet "This tool is exceptional for providing data-rich reports and aiding in content personalization. It's perfect for A/B testing, and the support team has successfully resolved any obstacles I've encountered."

Felipe Marques

• Frontend Developer at Enext

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